How To Turn Customers Into Brand Ambassadors

Scott Monty is the global head of social media for Ford Motor Company. He has a very interesting personal blog, where he shares his perspectives on business, technology, communications, marketing and the vast changes in the industry that impact leadership.

This week's post is particularly important for people who are looking to cultivate brand ambassadors.  Scott says:

"A surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media."